John Ruberto

My first job was working in the aerospace industry, working for McDonnell Douglas (which is now part of Boeing). One tenet drilled into me during my tenure building military aircraft was the concept of “fail safe“.  One example of a fail safe design is the control switch for the C-17 hydraulic pumps. The primary [...]

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The life of a cowboy would be perfect, if it weren’t for the cows.
Successful entrepreneurs know that its vital to talk to actual customers.  The business plan may be solid, the product incredible, but without customers, the business is nowhere.
If that advice is sound for a small business, then why does it frequently break down [...]

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