In school, marketing class. Concept of marketing myopia, where companies focus too much on the product they are currently producing. This near-sightedness keeps businesses from adapting to changing technology and market conditions. The classic example is the buggy whip manufacturing company.
The invention of the automobile is a threat to buggy whip producers, because the automobile [...]
Entries Tagged as 'Quality Management'
Testing Myopia
August 10th, 2010 · 1 Comment
Tags: Quality Management
